It's the biggest shopping day of the year-avid shoppers stocking up on the best bargains for holiday must-haves.
Kerry Beaver, Target store manager said, "We've got the new Wii U game system, so that's creating quite a buzz right now."
Randy Deaver, Walmart shift manager exclaimed, "We've got a fantastic iPad at a great price."
"We'll have an entire shop of nothing but TVs," hawked Beaver.
Walmart also has you covered: "A 32 inch TV and a Blu Ray player that will bring everybody in," said Randy Deaver.
And this year it's starting right after you force down that last bite of Thanksgiving pumpkin pie. Walmart isn't even closing its doors. Deaver explained, "We're having three separate events. We're going to have one event at 8 p.m. Thursday evening, Thanksgiving evening, another one at 10 p.m., and then another great event at 5 a.m. Friday morning."
And Beaver of Target told us, "Target will be opening at 9 p.m. and that's earlier than last year."
So what do bargain hunters think of this new shopping trend? Marla Divin thinks "it's an opportunity for people to work any maybe get a little holiday pay."
Shopper Mike Lechuga thoughtfully said, "On the one hand, I'm kind of glad for the shoppers because they're going to get an early start. I know that some of them will be out here very early, but they won't have to come out here at 0-dark-30 when it's midnight and they have to bring their chairs.
And Sherry Phillips said, "It doesn't really matter to me. I think it's okay because a lot of people want to get out and go shop on Thanksgiving day anyway."
Retail representatives say the new hours will make them more competitive. "A lot of it has to do with peoples' shopping habits. A lot of our competitors are opening early as well. Most people that shop Black Friday will spend most of their time in that first store they go in, and we want to be one of those first stores," said Beaver.
Randy Deaver also said, "We have different items on each event. We want to make it more convenient for the customers and more safe."
And they say you should still expect crowds this year.