Several hundred people donned the color pink and pounded the pavement this morning in downtown Wichita Falls.
They took part in the annual "Susan G. Komen Race for the Cure."
While some ran, others walked, but all were there for one important cause.
Participants were there to help raise money and awareness to wipe out breast cancer.
Clouds may have been gray this morning but participants in this year's "Race for the Cure" were all focused on the power of pink and taking steps to help find a cure for breast cancer.
You could see it on their hats.
On lays they wore.
And even this boys cape.
It was the color pink which united people at the Susan G. Komen race for the cure everyone with a different reason for lacing up their shoes.
"I am running because I am a survivor," one racer said.
"To support Iowa Park, our volleyball coach was diagnosed with cancer awhile back," said a young girl.
"I am out running today in support of my mom, Mary Lou, and she is a one year cancer survivor," said another.
People cheered as participants crossed the finish line, some cartwheeling in with excitement, while survivors were given carnations, like these two sisters who say this day is now even closer to their hearts.
"It's even more personal, it's for both of us and it's for all of the women out there that are fighting or that will fight this battle later," said Pam Moehnke.
And with a team of supports they say they've made it through their journey and are now ready to give back.
"For us to help others, and to show others that we do survive it's not a death sentence," said Debbie Stoker.
But for those who lost the battle, pink tulips lined the street in their memory.
But overall, this was a day of celebration, a time to look forward to that day when a cure for breast cancer is found.
This years race had about one hundred more participants than last year's race.
And that's great news because officials say participation in most "Race for the Cure's" around the country have been down about 20 percent.