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NJ Teen Campaigns for Gender-Neutral Easy-Bake Ovens

By: NBC DFW
Updated: December 6, 2012

A New Jersey teen started a campaign hoping to change the way toy company, Hasbro, markets Easy-Bake Ovens.

McKenna Pope, 13, has a younger brother who enjoys cooking and wants an Easy-Bake Oven for Christmas.

Pope searched for the toy and found that none were marketed toward boys. She only found marketing materials that featured girls using pink or purple-colored Easy-Bake Ovens.

Pope wants her little brother to know that cooking isn't only for girls.

The eighth grader started a campaign on Change.org, hoping Hasbro will acknowledge the bias and create gender-neutral Easy-Bake Ovens.

The petition is addressed to the CEO of Hasbro and senior executives.

For the original story, including a link to the petition:

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